Zhiheng News | Entertainment Law Industry News July 2026 Issue
one
The State Film Administration and the State Administration for Market Regulation jointly issued new regulations on the diversification of cinemas
On July 3, 2026, the State Film Administration and the State Administration of Market Supervision jointly issued the "Notice on Promoting the Diversification of Cinema Operations and Prospering the Development of Cinema Culture" (No. 5 of Guoying Fa [2026], signed on June 17, 2026).
Content summary:The notice focuses on creating a comprehensive cultural experience space of "movie viewing + social + entertainment + consumption", and proposes specific measures from four aspects: encouraging the integration of multiple formats, strengthening brand management, improving service quality, and strengthening organizational protection: supporting cinemas to introduce high-quality catering, merchandise retail, AI intelligence, video games, karaoke and other formats; encouraging the development of film derivatives, IP joint food, digital collections and other merchandise products; supporting "one store, one policy" to create brand forms such as art cinemas, technology cinemas, and community cinemas; encouraging industry associations to establish star evaluation systems and carry out star evaluation in accordance with laws and regulations.
In terms of organizational protection, the notice makes it clear that the market supervision department will handle relevant licensing matters for eligible cinemas in accordance with the law, and at the same time requires strengthening the protection of intellectual property rights, and severely cracking down on box office theft and concealment, pirated recording and pirated broadcasting and other violations of laws and regulations. For the film and television entertainment industry, IP authorization, advertising management, digital collection distribution, cross-border brand cooperation and other links involved in the innovation process of cinema formats all need to pay attention to legal issues such as copyright licensing, advertising compliance and consumer rights protection.
Source: National Film Administration
two
The National Copyright Administration has announced the ninth batch of copyright protection warning lists for key works in 2026 (sports events, cinema movies).
On July 3, 2026, the National Copyright Administration, in accordance with the Notice on Launching Special Projects for Cinema Film Copyright Protection Work, Opinions on Further Strengthening the Supervision of Copyright in Internet Communication Works, and the Key Supervision Work Plan for Copyright, announced the early warning list of copyright protection for the ninth batch of key works in 2026 (sports events, cinema films).
Content summary:According to the requirements of the National Copyright Administration, relevant network service providers shall take protective measures for key works on the early warning list: network service providers that directly provide content shall not provide works on the list without permission, and network service providers that provide storage space shall prohibit users from uploading works on the list. Relevant network service providers shall expedite the processing of notices from rights holders on deleting infringing content or disconnecting infringing links; local copyright administrative law enforcement and supervision departments shall issue copyright early warning reminders to major network service providers in their regions, strengthen monitoring and supervision, and strictly and promptly investigate and punish unauthorized dissemination of early warning works.
The early warning list system is an important breakthrough point for the National Copyright Administration's "first protection, precision strike" copyright supervision ideas. For the rights holders of cinema movies and sports events, entering the early warning list means obtaining higher priority administrative protection; when entertainment law practitioners provide rights protection services for film and television and sports copyright owners, they can combine the early warning list declaration mechanism to strive for more efficient administrative protection channels for key works.
Source: National Copyright Administration
three
The National Copyright Administration solicited opinions on the Implementing Regulations of the Copyright Law of the People's Republic of China (exposure draft)
On July 13, 2026, the National Copyright Administration issued a notice to solicit public opinions on the "Regulations on the Implementation of the Copyright Law of the People's Republic of China (exposure draft) " drafted by it, and the deadline for feedback is August 12, 2026.
Content summary:The purpose of this amendment is to implement the Copyright Law amended in 2020, connect with copyright-related international treaties, and adapt to the new practical needs of copyright management work. The exposure draft has a total of 49 articles, which has a direct impact on the entertainment law industry in many aspects: in terms of the definition of the type of work, for the first time in the form of regulations, it is clear that "audio-visual works" cover films, TV series, feature films, documentaries, cartoons, online dramas, variety shows and other types; in terms of performers' rights, it is clear that the rights to perform in film and TV series works are enjoyed by the producer, but the performer reserves the right to indicate his identity and protect the performance image from being distorted, and has the right to obtain it according to the contract Remuneration; in terms of commissioned works and professional works, the default rules for the ownership and scope of use have been refined, and the rules for the author to license a third party to use the remuneration and the unit to be distributed in the agreed proportion within two years of the completion of professional works have been added; in terms of technical measures protection, legal circumstances and scope of exemption for avoiding technical measures have been added.
Entertainment law practitioners should pay close attention to the operability of the terms during the feedback period, and provide feedback on issues such as the expansion of the definition of audio-visual works, the boundary of performers' rights, and the design of contract terms for commissioned creation, combined with the actual needs of customers such as film, television, games, and online literature.
Source: National Copyright Administration
four
The National Copyright Administration has announced the tenth batch of copyright protection warning lists for key works in 2026 (TV series).
On July 27, 2026, in accordance with the relevant key copyright supervision work plan, the National Copyright Administration announced the tenth batch of copyright protection early warning lists (TV series) for key works in 2026.
Content summary:This batch of early warning lists focuses on the field of TV dramas, and continues the protection mechanism of key works "released in batches and dynamically updated" by the National Copyright Administration. Relevant network service providers must take protective measures such as filtering, deleting, and disconnecting TV dramas on the list, and local copyright law enforcement departments should strengthen monitoring of territorial platforms.
This mechanism is connected with the centralized management of TV drama infringement dissemination carried out by the State Administration of Radio and Television at the same time, and the "Jianwang 2026" special project of the National Copyright Administration and other four departments (see the June issue of this journal for details), forming a multi-level protection network for TV drama copyrights. For TV drama producers and distribution platforms, actively declaring key works into the early warning list is one of the effective administrative means to deal with common forms of infringement such as short video cutting and pirated website handling.
Source: National Copyright Administration
five
State Administration of Radio and Television: 208 national TV drama online drama shooting and production records and publicity in July
On July 27, 2026, the State Administration of Radio, Television and Television issued a notice on the national filming and production of TV dramas (online dramas) for filing and publicity in July 2026. A total of 208 TV dramas (online dramas) were filmed and produced for filing and publicity that month.
Content summary:In terms of specific composition, there are 43 TV dramas, accounting for 20.7%; 165 online dramas, including 33 Chinese dramas (accounting for 15.8%), 18 short drama episodes (accounting for 8.7%), 10 seasonal dramas (accounting for 4.8%), 104 online feature films (accounting for 50%), and nearly 60% of online feature films and short drama collections, indicating that network lightweight and short-cycle content is still the main force for filing.
Compared with the total number of filings of 197 in June, the number of filings in July increased by about 5.6% month-on-month. The filing and publicity system is the pre-gateway for content compliance of TV dramas and online dramas. Production institutions must complete procedures such as script filing and project publicity before starting the machine. Those who produce and broadcast without filing according to regulations will face corresponding legal responsibilities.
When providing project compliance services for film and television production companies, entertainment law practitioners should focus on whether the subject matter type and investment amount of the recorded repertoire are consistent with the actual shooting content, cross-type (such as online feature films and online dramas) filing identity identification standards, and the filing information change (such as name change, angle change, theme adjustment) compliance application process, to avoid the subsequent distribution license being blocked due to filing defects.
Source: State Administration of Radio and Television
six
The State Administration of Radio, Television and Television announced the review results of the 2026 "Network Audiovisual Program Excellent Creation and Communication Project", and 37 works were supported
On July 27, 2026, the General Office of the State Administration of Radio, Television and Television issued a notice on the announcement of the review results of the "Network Audiovisual Program Excellent Creation and Communication Project" in 2026. After organizing expert review, a total of 37 excellent online audio-visual programs were selected for support and publicity.
Content summary:The project covers a variety of types of works, including micro-dramas, online cartoons, online documentaries, online variety shows, online live broadcasts, online audio programs (including podcasts), short videos, and online public welfare short films. It is required that the participating works must be original and copyrighted by the applicant institution or individual, and premiered on the licensed and filed online audio-visual platform.
The notice requires provincial-level radio, film and television administrative departments to report to the units under their jurisdiction on the content of the publicity. If there is any objection to the publicity result, it can be reported to the Network Audiovisual Program Management Department of the State Administration of Radio, Television and Television before August 3, 2026. This support project is an important breakthrough point for the State Administration of Radio, Television and Television to promote the prosperity and development of online audio-visual content and implement the orientation of high-quality creation. Supported works usually enjoy policy preference in terms of follow-up publicity and promotion, platform recommendation, etc.
For entertainment law practitioners, when assisting content producers to apply for such support projects, they should focus on verifying the originality of the work and the compliance of the complete copyright chain to deal with the risk of ownership disputes during the objection period.
Source: State Administration of Radio and Television
seven
The State Administration of Radio, Television and Television has publicly solicited opinions on the draft industry standard for approval of the "Network General Technical Requirements for Audiovisual Media Content Production"
From July 2 to July 11, 2026, the Science and Technology Department of the State Administration of Radio, Television and Television publicized the draft industry standard "General Technical Requirements for Network Audiovisual Media Content Production" that had passed the review of the National Radio, Television and Network Audiovisual Standardization Technical Committee, and publicly solicited objections.
Content summary:The standard is compiled by relevant units organized by the State Administration of Radio, Television and Television, and belongs to the established link of the standard formulation procedures for the radio, television and online audio-visual industry. It aims to formulate unified technical specifications for the networked production of audio-visual media content. During the publicity period, if the public and industry entities have any objections, they must submit them to the Science and Technology Department of the State Administration of Radio, Television and Television, and clarify the factual basis, real name, work unit and contact information of the objection.
With the popularity of new audio-visual content production methods such as AI-generated content and cloud-based collaborative production, the formulation of relevant technical standards will directly affect the compliance arrangements of content production enterprises such as equipment procurement, system docking, and delivery acceptance. Entertainment legal practitioners can use relevant industry standards as a reference for technical acceptance benchmarks when providing services such as technical cooperation agreements and content delivery acceptance clause review for film and television production and online audio-visual enterprises.
Source: State Administration of Radio and Television
eight
Kuaishou Releases "Governance Announcement on Illegal Microdramas (July 2026) "
On July 14, 2026, the Kuaishou Blackboard News issued a governance announcement on illegal micro-dramas, informing the platform that more than 700 illegal micro-dramas had been removed from the shelves recently, and a number of illegal accounts had been disposed of.
Content summary:The announcement shows that Kuaishou will continue to increase the review and inspection of micro-dramas, focusing on cracking down on titles and content that contain pornographic violence, curiosity and vulgarity and other bad-oriented dramas, strictly governing children's micro-dramas with adult, entertainment and instrumentalist tendencies, and resolutely resist the behavior of illegal dramas evading supervision and re-dissemination through "name change for vest".
The announcement was reprinted and released by the industry self-discipline column of the China Network Audiovisual Program Service Association. It is a specific measure for the platform to implement the main responsibility of micro-short drama content compliance after the official implementation of the AI micro-short drama classification and stratification standard on July 1. According to industry observations, Douyin also issued a group broadcast governance announcement during the same period, disclosing that since 2026, it has taken disposal measures such as restricting income withdrawal and closing gift functions for 30,000 people, recovering 4025 account live broadcast rights, and clearing 34 illegal guilds. Focus on cracking down on organizing minors to participate in group broadcasts, tip-enticing and vulgar content.
The connection between platform self-discipline governance and government supervision is becoming increasingly close. When providing compliance consultation for micro-drama producers, MCN institutions and live streaming hosts, entertainment legal practitioners should pay attention to the dual compliance requirements of platform content review standards and regulatory authorities' regulations, especially the compliance red line involving minor content, vulgar content and illegal evasion of review (such as "changing vests").
Source: China Network Audiovisual Program Service Association
nine
Interim measures for the management of artificial intelligence anthropomorphic interactive services
On July 15, 2026, the Interim Measures for the Administration of Anthropomorphic Interactive Services for artificial intelligence jointly issued by the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration for Marketing Regulation came into effect.
Content summary:The measures were jointly announced by five departments on April 10, 2026, and specifically regulate the use of artificial intelligence technology to provide the domestic public with continuous emotional interaction services that simulate the personality characteristics, thinking patterns and communication styles of natural persons (excluding intelligent customer service, knowledge Q & A, work assistants and other scenarios that do not involve continuous emotional interaction).
The measures establish the governance principles of equal emphasis on development and safety, classification and hierarchical supervision, and clarify that anthropomorphic interactive service providers shall not generate six categories of content such as endangering national security, inducing self-harm and suicide, extracting privacy information, inducing bad habits of minors, inducing users to become emotionally dependent or addicted, and stipulating compliance obligations such as life cycle safety management, data security protection, user protection and security risk disposal.
In terms of intervention reminders, service providers are required to intervene in a timely manner and contact guardians or emergency contacts for users who have extreme emotions or clear self-harm and suicide intentions, and remind users of the duration by means of pop-ups if they use it continuously for more than 2 hours. For the protection of minors, it is clear that virtual intimate relationship services such as virtual relatives and virtual significant others shall not be provided to minors. To provide services to minors under the age of 14 or to process their personal information, the consent of guardians shall be obtained, and a minor model shall be established, and guardians shall be supported to block specific roles and limit recharge consumption.
The measures also clarify the triggering situation of security evaluation (such as registered user over-1 million or MAU over-100,000) and algorithm filing requirements. For the entertainment legal industry, operators of virtual idols, AI accompanying products, digital human live broadcasts, and AI chat role-playing applications must complete compliance rectification. In particular, attention should be paid to the red lines of minors' virtual intimacy services, third-party restrictions on user interaction data, and compliance boundaries for emotional manipulation content.
Source: Office of the Central cyber security and information commission
ten
Tencent game released "2026 summer minors protection special project action"
On July 3, 2026, Tencent Games officially released the "2026 Summer Minor Protection Special Project Action". On the basis of the implementation of the anti-addiction rules of the State Press and Publication Administration, the new mode of "AI dual-engine anti-addiction" was introduced for the first time, and the protection measures for minors were strengthened simultaneously from within and outside the game.
Content summary:According to the current anti-addiction rules, minors can only log in to the game on Friday, Saturday, Sunday and statutory holidays from 20:00 to 21:00. On this basis, this special project relies on AI technology to identify suspected minors using adult accounts fraudulently by analyzing account abnormal behavior characteristics (such as device switching, recharge frequency, operating habits, etc.), and trigger facial recognition secondary verification to deal with "rental number", "buy number" and other means of evading supervision; outside the game, Tencent Growth Guardian platform is upgraded to AI version, access Tencent Hunyuan and DeepSeek dual model, parents can complete the account through natural language dialogue Inquiry and control, and can call the growth guardian hotline to obtain manual services.
This special project action is the industry self-discipline practice required by game companies to implement laws and regulations such as the "Regulations on the Protection of Minors on the Internet", and it is also an important reference for the approval of game license numbers and the compliance review of minors' protection in daily supervision. Entertainment legal practitioners should focus on verifying the real-name authentication coverage of the enterprise's anti-addiction system, the technical effectiveness of the abnormal account identification mechanism, and the standardization of the guardian appeal and refund mechanism when assisting game companies in handling version number declarations, online audits or responding to regulatory interviews. Reduce the risk of administrative penalties and litigation caused by inadequate protection measures for minors.
Source: Tencent News, Sina Finance
eleven
State Press and Publication Administration: 197 game license numbers were approved in July, and a total of 1147 were issued during the year
On July 23, 2026, the State Press and Publication Administration released the approval information for domestic online games in July 2026. A total of 193 domestic online games were approved in this batch (there were also 4 imported online games, for a total of 197). NetEase's "Fantasy Westward Journey: Continuing the Frontier", Lingyoufang's "Shadow Blade Zero" and other products were listed.
Content summary:The approval time of this batch of version numbers is July 22, an increase of 26 from 171 last month, and the issuance of game license numbers continues to maintain the normal rhythm of once a month; according to statistics, the State Press and Publication Administration has issued a total of 1147 game license numbers this year, including 1110 domestic online games and 37 imported online games.
Judging from the publicity information, the publishing units, operating units and approval numbers of the approved products in this batch are all publicized one by one and accept social supervision. The regular issuance of the version number releases the continuous stability of the game industry regulatory environments to the market, providing clearer compliance expectations for game companies' investment and financing, project approval and IP authorization cooperation.
When providing online compliance services for game companies, entertainment law practitioners still need to combine the scope of version approval, the relevant requirements of the "Online Game Management Measures" and supporting regulations such as minor protection and content review to do a good job in the whole process of compliance review.
Source: State Press and Publication Administration
twelve
State Administration of Taxation focused on exposing 7 Internet celebrity online shop tax evasion cases, the maximum was recovered over 6.30 million yuan
On July 10, 2026, the official website of the State Administration of Taxation announced seven cases of tax evasion by Internet celebrities and online stores investigated and dealt with by tax authorities in Shandong, Zhejiang, Sichuan, Liaoning and other places. The cases involved online live streaming hosts and online store operators evading taxes by collecting money from private accounts to conceal income, converting the nature of income, false declarations and even "escape" cancellation. The total amount of taxes and fees recovered, late fees and fines exceeded 13.30 million yuan.
Content summary:Among them, the State Administration of Taxation, Hangzhou Taxation Bureau, the third inspection bureau of the investigation and punishment of the 6 million fan network live streaming host Xu Jingwan tax evasion case, the amount involved reached 3.1345 million yuan; Ningbo Taxation Bureau, the first inspection bureau investigation and punishment of the network live streaming host Wang Yifang, through private accounts to collect hidden clothing sales and medical beauty drainage income, underpaid taxes and fees 1.0855 million yuan, recovered taxes, late fees and fines totaling 1.8537 million yuan; Liaocheng, an online store operator to "escape" cancellation method to hide operating income 207 million yuan, underpaid taxes and fees 5.4472 million yuan, is the highest amount in this batch of cases.
The person in charge of the relevant department of the State Administration of Taxation stressed that tax evasion through private account collection and concealment of income, conversion of income nature, "escape" cancellation, false declaration and other methods are all illegal acts clearly stipulated in the Tax Collection and Administration Law, and platform enterprises should truthfully report the tax-related information of operators and employees on the platform in accordance with the law.
This centralized exposure continued the tax department's regulatory thinking of relying on tax big data and comparing platform transaction flows to accurately lock in "high-flow, low-declaration" live streaming hosts, and put forward higher requirements for tax compliance arrangements for brokerage companies, MCN institutions and online live streaming host individuals. Traditional tax avoidance operations such as "private account collection" have no room for survival.
Source: State Administration of Taxation
thirteen
The Beijing Internet Court concluded a lawsuit of more than 6.6 million yuan in live broadcast rewards by a family of three, and rejected all refund claims
On July 29, 2026, according to Guangming.com, the Beijing Internet Court concluded a case in which a family of three sued a short video platform for a refund of more than 6.6 million yuan in recharge rewards on the grounds of "unauthorized tipping by minor children." After the court found out the truth, it rejected all the plaintiffs' claims.
Content summary:The case is the largest online minor consumption case accepted by the Beijing Internet Court since its establishment. The 17-year-old plaintiff, accompanied by her mother, complained that she had used her mother's mobile phone number to register 3 accounts without authorization and recharged more than 3.1 million yuan (with the assistance of the court during the trial of the case, the number of accounts increased to 4, and the amount rose to more than 6.6 million yuan). The mother was unaware of this and claimed that the act was an invalid act of restricting the person with capacity for civil conduct without the consent or ratification of the guardian, and demanded a full refund from the platform.
The court found that a large number of comments on the account involved were related to adult life scenes, the recharge time was mostly concentrated at night, and the plaintiff's parents had lifted the platform consumption restriction through facial recognition more than 20 times, and there were also recordings of the plaintiff's mother's participation in the interaction with the live streaming host Lianmai; the court accordingly found that the plaintiff failed to provide evidence to prove that the recharge and reward behavior was carried out by himself without the knowledge of the guardian, and even if there was a small amount of personal reward behavior, the implied consent of the guardian also made the relevant network service contract valid. Accordingly, all the plaintiffs' claims were rejected, and the judgment took effect.
The undertaker judge pointed out that if parents know that the recharge behavior is done by themselves or the family, they still try to recover the money by borrowing the identity of minors, which constitutes a malicious and false lawsuit, they will not only be reprimanded and fined by the court, but also may constitute a criminal offense if the circumstances are serious. This case has a double warning significance for the entertainment law industry: on the one hand, when the live broadcast platform proves the identity of the tipping actor, it should improve the account real-name authentication, large-amount consumption warning and behavior track retention mechanism, so as to fully provide evidence in litigation; on the other hand, the "minor refund" mechanism should not be abused as a tool for families to avoid normal consumption responsibilities. Lawyers need to focus on reviewing the account usage track, consumption habits and whether it is consistent with the cognitive behavior characteristics of minors when representing such cases.
Source: Guangming Network
fourteen
The China Performance Industry Association released a briefing on the development of the national performance market in the first half of 2026
On July 24, 2026, the China Performance Industry Association released the national performance market development briefing, according to its ticketing information collection platform monitoring and calculation analysis, the first half of 2026 national commercial performances (excluding entertainment venues) 324,300, an increase of 1.96%; box office revenue 30.408 billion yuan, an increase of 9.41%; unique viewers 98.8118 million, an increase of 5.28%.
Content summary:Briefing shows that more than 5000 people of large concerts, music festivals and other large-scale commercial performances in the first half of the 1,300, an increase of 13.06%; box office revenue 17.111 billion yuan, an increase of 17.70%; unique viewers 2328.28 million people, an increase of 20.37%, the market heat continued to rise.
Pan Yan, vice president and secretary general of the China Performance Industry Association, introduced that the number of tickets sold in concert venues increased by 11% year-on-year, and the market operation of large music festivals is changing from "competing traffic" to "competing experience", focusing more on brand value improvement and audience segmentation operations; in the first half of this year, hundreds of fan trains were opened across the country, and cross-border cooperation between performances and cultural tourism, transportation and other industries is becoming increasingly frequent.
In terms of stage art, theater performances such as original dance dramas, classic dramas, and fine operas are active. Well-known IPs continue to sink into second- and third-tier cities, and many local operas "leave the circle" across provinces. While the performance market continues to expand, regulatory requirements such as the real-name ticketing system, the anti-scalper mechanism, the safe production of large-scale events, and the refund mechanism have been tightened.
When providing compliance services for performance organizers and ticketing platforms, entertainment law practitioners should pay attention to the handling of commercial performance licenses, the obligation to publicize ticketing sales information, the filing of large-scale event safety plans, and the compliance design of commercial terms such as box office splitting and guarantee agreements.
Source: Xinhuanet
fifteen
CCTV: 2026 Chinese film box office has exceeded 20 billion yuan, and many new films will be released in the summer
On July 20, 2026, CCTV news, according to network platform data, as of 1:45 pm on July 19, the 2026 Chinese film box office (including pre-sale) has exceeded 20 billion yuan, "Flying Life 3" "Love Letter to Grandma" "Dart Man: The Wind Rises Desert" is temporarily listed among the top three in the annual box office. With the release of many new films in the summer, the film market has ushered in a new round of viewing craze.
Content summary:The report pointed out that in 2026, Chinese films showed three new changes: first, the content supply side type balance, commercial comedy, reality theme, suspense action and other types of films coexist; second, the strong rise of national style animation, more than ten domestic national style animation released in the summer, becoming the backbone of the stable box office market; third, the policy empowers the business innovation, relying on the relevant policies of the State Film Bureau to promote the diversification of cinemas (see the "New Regulations for Diversified Operation of Cinemas" in this magazine), cinemas add new formats such as merchandise exhibition halls, themed clock in area, light coffee, XR immersive experience space, etc. " Follow the movie to travel "and other cultural and tourism integration models continue to heat up, driving the output value of the entire film industry chain has exceeded 310 billion yuan.
Among the top five films in the annual box office list, there are not only commercial blockbusters that continue the classic IP, but also the small-budget dialect film "Love Letter to Grandma" became the biggest box office dark horse in the first half of the year. For the film and television entertainment industry, the annual box office milestones and account sharing data are important references for evaluating the return of film and television investment projects and judging the performance of distribution contracts; entertainment law practitioners should pay attention to the sharing ratio clause, the box office betting conditions in the guaranteed distribution agreement, and the IP licensing and advertising compliance issues involved in the multi-format cooperation of cinemas.
Source: CCTV
sixteen
The real-name system of the concert "the strictest in history" has attracted heated discussion: Wang Junkai's Chongqing concert implements four-in-one verification of "person, certificate, ticket and face"
In July 2026, Wang Junkai's "Dang Tide Overflow" tour concert Chongqing Station fully implemented the "person, certificate, ticket, face" four-in-one strong real-name system. The purchase of tickets must be bound to the audience's own ID information. At the same time, the original ID card, electronic ticket information and facial recognition are verified when entering the venue. Tickets cannot be transferred for resale, and are called "the strictest concert in the history of internal entertainment" by fans and practitioners.
Content summary:The organizer intercepts illegal resale through the whole chain from ticket purchase to admission through the double verification mechanism of real-name ticket purchase through official channels (barley, cat's eye, flying pig) and on-site "swiping ID card first, and then face comparison"; at the same time, the front row and box tickets of the infield, which were previously regarded as "human tickets" and "scalper tickets", are all offered for sale at the original price, which is evaluated by public opinion as an industry demonstration measure to compress the profit space of scalpers.
The ticketing platform simultaneously launches a high-level security defense mechanism to identify and intercept malicious ticket grabbing behaviors such as the use of fake devices, plug-in software, and network agents in real time. The relevant auction and grabbing behaviors have been determined by court legal precedents to constitute unfair competition. According to industry observations, although the strong real-name system has effectively curbed the resale of traditional paper tickets and the bulk hoarding of tickets, new evasion methods such as "auction" and "return tickets" have emerged, reflecting that the governance of the ticketing market still requires technical means and legal regulations to advance.
The case has reference value for the entertainment law industry: the organizer's collection, comparison and storage of personal information (ID card, face biometric information) when designing ticket purchase rules should comply with the Personal Information Protection Law and the relevant provisions of facial recognition, to avoid the risk of personal information protection compliance caused by the ticket security measures themselves.
Source: Sina Entertainment
seventeen
Fan Chengcheng sued Internet celebrities Xiaodi reputation case
In July 2026, actor Fan Chengcheng Studio jointly commissioned a law firm to issue an announcement, formally filing a civil lawsuit against Internet celebrity Si Xiaodi for the right of reputation, which was the second time within six months that he took legal rights protection action due to fabricated scandals.
Content summary:Since January 2026, Internet celebrity Si Xiaodi has repeatedly released AI synthetic pictures, chat record screenshots and other content, fabricating misinformation about the existence of private relationships with more than ten male artists such as Luhan and Fan Chengcheng, which has triggered heated discussions on the whole network.
On July 6, 2026, Si Xiaodi once again released "real hammer" notices such as coded chat records and video call screenshots, and continued to spread rumors against relevant artists. Fan Chengcheng Studio immediately commissioned a law firm to file a civil lawsuit against him for the right of reputation, and has completed the preservation of relevant evidence.
Similar rights protection cases have occurred frequently in the entertainment industry recently: actor Bailu has entrusted a law firm to initiate a reputation rights protection lawsuit against black powder accounts present on all major platforms since November 2025, and as of July 14, 2026, more than 124 accounts have been promoted to issue a public apology in batches; actor Tang Yan filed a lawsuit against more than 20 rumor-mongering accounts for false rumors of "marriage change", which was supported by the court's final judgment in June 2026. The defendant must delete the infringing content, publish an apology and compensate for mental damage according to the amount of fans.
The above cases reflect that AI-synthesized images and chat record forgery have become a new means of online rumor-mongering, and also pose new challenges for the fixing of evidence and legal accountability for reputation rights infringement. When acting for artists' reputation rights and portrait rights protection cases, entertainment law practitioners should focus on the forensic identification and evidence-fixing procedures for AI-synthesized content, the application path for platform user information disclosure, and how to improve the efficiency of evidence and litigation in mass rights protection cases.
Source: NetEase
eighteen
Short drama actor Guo Yuxin and the agency's ten-year contract dispute case: the court has filed a case and issued a restraining order during the litigation
Short drama actor Guo Yuxin was sued by the agency Dongyang Xinlezhi Film and Television Culture Co., Ltd. to the People's Court of Dongyang City, Zhejiang Province and was filed, becoming one of the hot-discussed brokerage contract disputes in the entertainment industry in July.
Content summary:According to the public statement of the brokerage company, Guo Yuxin signed a ten-year (2024 to 2034) contract with the company in 2024, and the company accused him of contacting film and television projects such as "Shen Qiao is Not Late" and "Spring Night Sleepy" without the company's consent since the beginning of 2026, poaching the company's internal staff, and lying to the public that he had peacefully terminated the contract with the company.
After the Dongyang People's Court filed the case, it issued a warning to Guo Yuxin, requiring him not to take any acting work privately during the litigation, and the new drama "Spring Night Stuck" starring him was delayed. As of press time, Guo Yuxin himself and the studio have not yet responded positively to the specific breach of contract allegations. This case is a typical example of a long-term full contract dispute between actors and agencies in the short drama industry: the short production cycle and fast bargaining capacity enhancement of short drama actors and the traditional agency's long-term contract model are increasingly prominent.
When drafting and reviewing brokerage contracts for brokerage companies or artists, entertainment law practitioners should focus on the reasonableness of contract terms and liquidated damages, the clear definition of the scope of "full contract agency", and the impact of litigation holding or behavior preservation measures on artists' freedom of practice, so as to reduce the rights protection and litigation costs of parties after similar disputes occur.
Source: Sina Entertainment. July 2026, Author: Zhou Shulu, Secretary General of the Entertainment Law Affairs Department; Review: Zhang Ping, Director of the Entertainment Law Affairs Department
Zhiheng Entertainment Law Department
｜PROFILE
Zhiheng Entertainment Law Department was officially established on May 22, 2026, which is an important layout for
to deepen professional and refined legal services. The department focuses on the frontier legal needs of the entertainment industry, and its business covers multiple fields such as intellectual property, artist brokerage, project investment and financing, data compliance, and content risk control. It is committed to providing complex and forward-looking comprehensive legal services for the cultural industry.
The affairs department is headed by lawyer Zhang Ping, lawyer Zhang Xiaomei is the deputy director, and lawyers Gu Yujia, Zhou Shulu, Xiao Qinqin, and Xu Xin are the secretary general. Adhering to the concept of "Dharma Vision Entertainment, Knowledge Constant and Far-reaching", the team escorts industry innovation and compliance with professional strength, and strives to become the legal peer who understands the cultural industry best.
END