Industries

Consumption is the first driver of economic growth, and retail is a key link connecting products and consumers. Zhiheng Consumer Goods and Retail Industry Lawyers provide professional legal services to companies in the fields of food and beverage, clothing and apparel, beauty and personal care, home appliances, chain retail and e-commerce platforms.

Our services cover brand protection and intellectual property management, product quality and food safety compliance, advertising and consumer rights protection, concessions and franchising, supply chain and distribution channel management, online and offline integration and e-commerce compliance, data compliance and personal information protection, labor and employment and store management, as well as corporate investment and financing, mergers and acquisitions and listing. Zhiheng's legal team has a deep understanding of the brand logic of the consumer goods industry and the operational characteristics of the retail industry, and helps enterprises stand out in the fierce market competition with professional legal capabilities.