The keynote lecture on "Short Video Talent Sharing - How Lawyers Develop Markets Through Short Videos" was successfully held

On the morning of March 26, 2024, a lecture on the theme of "Short Video Talent Sharing - How Lawyers Can Develop the Market Through Short Videos" sponsored by the Young Lawyers Working Committee of

(hereinafter referred to as "Zhiheng Youth Working Committee") was successfully held in the large conference room of Zhiheng Headquarters. This lecture specially invited short video talent Dahong to share. Chai Yongxia, Executive Director of Zhiheng Headquarters and Deputy Director of the Management Committee, Zhang Nanan, Member of Zhiheng Management Committee and Director of the Youth Working Committee, attended. Lawyer Xu Shanshan, Member of Zhiheng Youth Working Committee, presided.

The lecture was packed, attracting nearly 70 lawyers from both inside and outside the firm.

Short video talent is hot

Short video expert Dahong said that with the development of the Internet age, many lawyers have begun to try to promote short video drainage, so how to effectively operate short videos to achieve the goal of expanding the market and business growth? Short video expert Dahong has made an answer for everyone. The key to short video content creation is emotional polka points, finding the right positioning, shaping multiple personas, making user portraits, and understanding the real needs of users, in order to better reach users and leave a deep impression on users.

When creating short videos, the script content and structure also play a crucial role in ensuring the quality of the script content, and with the appropriate structure can attract more viewers. Short video experts Dahong mentioned that short video content must meet the audience's preferences in order to win attention, so as to develop case sources and expand the market.

Host: Lawyer Xu Shanshan, member of Zhiheng Youth Industry Committee

Lecture site

In the free exchange session, the short video experts and the participants had a heated discussion on the topic selection and style of the lawyer's short video content. Everyone was still satisfied and expressed that they had benefited a lot from this lecture. Thank you to Zhiheng and the Youth Working Committee for the lecture and the keynote speaker for sharing.

Focus on the frontier, innovate and empower. In the future, Zhiheng Youth Industry Committee will continue to hold diverse professional exchange activities, explore innovative development paths, pay attention to the needs of lawyers, solve the problems of common concern of lawyers, improve the overall quality, and empower each other.