The theme lecture on "The Road to Growth of Young Lawyers - How Lawyers Build Their Own Short Video IP" was successfully held
On the afternoon of September 13, 2023, a lecture on the theme of "The Road to the Growth of Young Lawyers - How Lawyers Can Build Their Own Short Video IP" was successfully held by the Youth Labor Committee of
. The lecture specially invited Luo Tianliang, founder and senior partner of Beijing Dokote (Shenzhen) Law Firm, to give a lecture.
Zhang Nannan, member of Zhiheng Management Committee, senior equity partner, and director of Youth Industry Committee, Liu Yunfa, senior partner of Zhiheng Equity and director of the Commercial Crime Defense Department of the Criminal Center, Gan Dingzhong, partner of Zhiheng and director of the Financial Crime Defense Department of the Criminal Center, and Guo Liang, partner of Zhiheng and director of the Criminal Center Criminal-Civil Cross-Legal Affairs Department, attended this lecture.
The lecture was chaired by Li Fang, a member of Zhiheng Youth Working Committee.
speech session
Zhang Nannan, member of Zhiheng Management Committee, senior partner of equity, and director of Youth Industry Committee
Director Zhang Nannan gave a speech on stage. Many young lawyers are facing the problem of lack of case sources. Short videos have become an important platform for lawyers to market. Lawyers can expand their case sources by creating short video personal IP, but many lawyers still have confusion in actual operation. I hope that through this lecture, everyone can have a clearer understanding of lawyer short video IP construction.
sharing session
Luo Tianliang, Founder and Senior Partner of Beijing Dokote (Shenzhen) Law Firm
Lawyer Luo Tianliang shared his experience and experience in short video operations. Lawyers should correctly understand the connotation of marketing, among which writing monographs and social media operations belong to marketing. Lawyer Luo believes that there are several points to pay attention to when engaging in short video marketing: first, there must be a professional team, and professionals are responsible for professional affairs, which is difficult for individuals to adhere to; second, it is necessary to clarify the target audience and professional direction; third, choose a mature video platform; fourth, produce high-quality video content.
In terms of video content, Lawyer Luo listed several successful cases, and summarized the following skills for everyone according to the successful cases: the title should use questions to attract users to click and leave messages; the video time should be controlled at 15 to 20 seconds, and about 100 words of copy can express a point of view; the content should have the value of knowledge point transmission, be operable, solve the actual problems of the audience, and enhance the sense of acquisition of the audience.
interactive session
Lecture site
During the interactive session, lawyer Luo Tianliang and the lawyers present discussed the confusion and experience of short video IP creation, and the atmosphere was warm.
Communication link
Liu Yunfa, Senior Partner of Zhiheng Equity and Director of Commercial Crime Defense Department of Criminal Center
Lawyer Liu Yunfa took the stage to share, thanking Lawyer Luo Tianliang for his selfless sharing, which has given him a clearer direction in the field of short video marketing. In the future, he will continue to work hard to expand his business through short videos and enhance his personal influence.
Guo Liang, partner of Zhiheng and director of the Criminal and Civil Cross Legal Affairs Department of the Criminal Center
Guo Liang lawyer said that through this study, I understand that short video content should be aimed at the needs of the audience and solve their actual problems, not just stay at the level of legal interpretation, and each lawyer who conducts short video operations should also find a suitable way to short video content.
Gan Dingzhong, partner of Zhiheng and director of the Financial Crime Defense Department of the Criminal Center
Lawyer Gan Dingzhong mentioned that Lawyer Luo Tianliang's speech was of high quality and enlightening, which benefited people a lot. The times are constantly moving forward, and lawyers need to learn how to break through the mindset, keep pace with the times, and use new technologies and new methods for legal marketing.
Director Zhang Nannan came to the stage to summarize that today's lecture fully reflects the professionalism and selfless dedication of lawyer Luo Tianliang. I hope everyone can gain inspiration from this lecture and gain something in the creation of lawyer short video IP.
Host: Li Fang, member of Zhiheng Youth Industry Committee
group photo
Zhiheng will continue to hold diverse professional exchange activities in the future to help young lawyers improve their comprehensive literacy and empower young lawyers. Zhiheng will also adhere to the development concept of "integration of knowledge and action, constant far-reaching", pay attention to the needs of young lawyers, help young lawyers realize self-worth, empower each other, and work together to build a world-leading international legal service platform.