Zhiheng Intellectual Property Protection - Entering Jiangmen Series Jiangmen Art Museum, Xinhui Tangpi Village

On November 21, 2022, Li Weixiang, founding partner and director of the Intellectual Property Center of

, lawyer Wan Cheng, deputy director Wang Qionghua, lawyer Wu Yaping, secretary of the Copyright Professional Law Committee, and lawyer Xu Xin, a member, were invited by the Jiangmen Copyright Association to hold a series of lectures in Jiangmen City on "Zhiheng Intellectual Property Protection - Entering Jiangmen Series Jiangmen Art Museum, Xinhui Chenpi Village" accompanied by Ms. Pang Dandan and Mr. Wu Di, vice president and secretary general of the Jiangmen Copyright Association.

(Wang Changhuai, Director of Jiangmen Art Museum, Middle)

(Ms. Pang Dandan, Vice President and Secretary General of Jiangmen Copyright Association, right)

At the beginning of the sharing session, the director of Jiangmen Art Museum, Wang Changhuai, welcomed the arrival of a group of people from Zhiheng Intellectual Property Center, and then introduced the copyright issues faced by painters and calligraphers. He hoped that everyone could learn and understand the legal knowledge related to copyright three-dimensional protection from this lecture.

🥰 Also known as the Overseas Chinese Art Museum of China (Jiangmen), Li Tiefu Art Museum, and Jiangmen Photo Agency, it is located in Wuyi Overseas Chinese Plaza, Academician Road, Jiangmen City. Wang Changhuai is the director of the art museum.

Then in the lecture entitled "Analysis of Copyright Protection Issues", lawyer Wang Qionghua explained the legal knowledge of copyright acquisition methods, protection objects, protection period, economic value, etc., and shared some typical cases;

Lawyer Wu Yaping shared her practical experience on the focus analysis of copyright protection cases, the important and difficult issues of protection, and the policy of three-dimensional protection of intellectual property rights in Zhiheng;

Director Li Weixiang shared with the participating artists and art-related practitioners the cutting-edge legal trends in the confirmation of rights, rights protection, and economic value development of art works under the title "Analysis of Frontier Issues in Digital Copyright Protection of Art Works". During the free Q & A session after the meeting, the participants also had a lively discussion with several sharing experts on various problems encountered in practical life.

Subsequently, Director Li Weixiang and his party were invited to visit and exchange with Guangdong Yiyuan Law Firm. In their conversation with Director Li Weixiang, Director Rong Guowei mentioned that although most enterprises in Jiangmen City are traditional enterprises, in recent years, the demand for high-end legal services for intellectual property rights has also increased year by year, and more in-depth cooperation is expected. Director Li proposed that Jiangmen enterprises have many leading enterprises in the industry and high-tech enterprises, which can deeply explore the new needs of enterprises. In the future, they can maintain long-term friendly exchanges and in-depth cooperation with Fang Yiyuan Law Firm.

At 3 pm, the group drove to Xinhui Tangpi Village *, founded by Mr. Wu Guorong, to give a lecture on "Copyright Protection and Industrial Branding" to some merchants in Tangpi Village.

🥰 Xinhui tangerine peel, China's national geographical indication, intangible cultural heritage, Xinhui was named "Hometown of Chinese tangerine peel" and "Hometown of Chinese tangerine peel authentic medicinal materials industry" by the China Pharmaceutical Culture Research Association, the first batch of protected Chinese medicinal materials in China. Xinhui tangerine peel village is a large-scale characteristic agricultural commercial and cultural complex integrating tangerine peel trading, leisure health, ecological and cultural experience.

During the lecture, lawyer Wan Cheng shared the role of copyright in the intellectual property system of enterprises and the value of branding, copyright protection cases, and copyright registration knowledge. In response to the characteristics of the Xinhui tangerine peel industry, Director Li Weixiang also put forward the need to pay attention to the intellectual property value of "Xinhui tangerine peel". As a national geographical indication and intangible cultural heritage, "Xinhui tangerine peel" can carry out comprehensive intellectual property planning and layout, and protect the company's trade name, patent trademark, copyright, trade secrets and other aspects in a comprehensive manner. At the same time, pay attention to preventing and avoiding intellectual property risks, and create more well-known brands related to "Xinhui tangerine peel" to help the "Xinhui tangerine peel" industry develop faster and better.

After the sharing session, Liu Le, the administrative director of Xinhui Tangerine Peel Village, took us to visit the Xinhui Tangerine Peel Village Exhibition Hall and Storage Center, and told us the entrepreneurial story of the founder, Mr. Wu Guorong, and explained the cultural road of Xinhui Tangerine Peel, the management of Xinhui Tangerine Peel, and the method of cooking Xinhui Tangerine Peel.

The series of lectures on intellectual property protection in different industries, as well as future intellectual property protection strategies, received a warm response from the participating individuals and enterprises. This time, Zhiheng walked into Jiangmen, and Ms. Pang Dandan, Vice President and Secretary-General of Jiangmen Copyright Association, and Mr. Wu Di organized and supported the whole process, giving warm reception and high evaluation. The two sides expressed their expectation for further comprehensive cooperation and providing more high-end legal services for local enterprises in Jiangmen to go global.