Zhiheng News | IP Building Plan for Lawyers Worth Millions - The 38th Phase of Zhiheng Shanghai Lecture Hall was successfully held
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In today’s digital era, building a personal media IP is not only a means of expanding one’s practice but also a profound transformation in the way lawyers approach their careers. On December 5, 2025, the 38th session of the Zhiheng Shanghai Lecture Series, hosted by Zhiheng (Shanghai) Law Firm, was successfully held!
This session features Attorney Fan Junfeng, Senior Partner in the Shanghai Equity Department at Zhiheng, Member of the Management Committee, and Director of the Family Law Practice Department, as the keynote speaker. He will share practical insights on self-media strategies under the theme “The Million-Dollar IP Development Plan for Matrimonial and Family Law Attorneys,” attracting a large audience of lawyers and industry professionals.
Ouyang Ling’e, Secretary of the Shanghai Party Branch of Zhiheng, and Zhang Yu, Secretary-General of the High-Net-Worth Ukraine Research Institute, attended the event. The atmosphere at the event was vibrant, underscoring the pivotal role that personal IP branding plays in a lawyer’s professional development.
At the outset of the event, HR representative Tang Mengting provided an overview of Zhiheng Shanghai’s development history, professional practice areas, and corporate culture, enabling the attendees to gain a deeper understanding of the firm’s overall positioning and vision.
Subsequently, Secretary-General Zhang Yu, in his invited address, outlined the High-Net-Worth Research Institute’s professional positioning and research priorities, and expressed his anticipation for further exchanges and cooperation with Zhiheng Shanghai in areas such as legal services.
Theme Presentation
Drawing on his practical experience in the short-video sector, Attorney Fan Junfeng systematically outlined the core principles and implementation strategies for family-law attorneys seeking to build a personal brand. He shared insights on key aspects such as attorney IP positioning, short-video content planning, precise lead-generation strategies, and private-domain conversion tactics.
Attorney Fan emphasized that lawyers should focus on transitioning from knowledge disseminators to problem solvers, building sustainable professional influence in the digital age through systematic operations, and ultimately converting such influence into new cases.
During the interactive session, participants engaged in discussions with Attorney Fan on topics such as short-video content creation, expanding local case sources, and long-term brand management.
This lecture provided lawyers with practical methods and insights for navigating the social media landscape. Zhiheng Shanghai will continue to host such pragmatic, cutting-edge sharing sessions, helping lawyers achieve a synergistic enhancement of their personal brand and professional capabilities.
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