Zhiheng News | "Gathering Rio Tinto City · Empowering Development" Zhiheng Longhua Public Case Source Development Lunch Exchange Meeting was successfully held

To further align the firm’s strategic vision, optimize its brand promotion and client‑acquisition efforts, and break down internal communication barriers, Zhiheng Longhua Law Firm (hereinafter referred to as “Zhiheng Longhua”) successfully held the fourth lunchtime networking session of 2026 on August 20. This event focuses on the core functions of the Marketing Department, featuring specialized presentations and interactive discussions, with participation from firm staff and all attorneys.

Event venue

Q&A Session

Han Ruiliang, Director of the Zhiheng Longhua Market Development Center

This exchange meeting was held in a relaxed dinner setting, fostering a casual yet pragmatic atmosphere. At the meeting, Han Ruiliang, Director of the Zhiheng Longhua Market Development Center, provided a detailed briefing on the firm’s current key market initiatives, covering core topics such as the operation of online and offline promotion channels, standards for client reception and retention, strategies for marketing legal services, and key points for collaboration with the attorney team.

Hu Yanqin, Executive Deputy Director of Zhiheng Longhua (left)

Xu Mingzi, Director of the Zhiheng Longhua Management Committee (right)

At the same time, interactive discussions were held on-site to address current challenges in market operations, day-to-day collaboration issues, and plans for the next phase of work. Participants actively asked questions and shared their experiences, engaging in discussions on topics such as market promotion, lead conversion, and team collaboration, thereby clarifying the standards and next steps for future work.

Attorney Zheng Zhuyu

Attorney Fang Qihuan

Attorney Wang Yiqiong

Attorney Gao Xiaoyu

Attorney Lei

Attorney Gu Qiang

Attorney Xinghua

Attorney Chen Xinlin

Chen Xiaochuan

Attorney Tong Jing

Xu Danqi

He Yu

Conclusion

Hu Yanqin, Executive Deputy Director of Zhiheng Longhua (left)

Xu Mingzi, Deputy Director of the Zhiheng Longhua Management Committee (right)

Finally, Xu Mingzi, Deputy Director of the Zhiheng Longhua Management Committee and Secretary of its Party Branch, along with Executive Deputy Director Hu Yanqin, issued a warning: public case sources are the cornerstone of a law firm’s development and, moreover, the true test of its brand reputation. In the current environment, we must prioritize risk prevention and control and strictly adhere to professional ethical boundaries. During the initial consultation phase, it is imperative to truthfully disclose the risks associated with the case, refrain from using misleading or unlawful claims such as “guaranteed victory,” and uphold the integrity of legal services.

Risk control is not a constraint, but a form of protection. Only by respecting the rules and upholding the bottom line can we navigate the fierce market competition with stability and resilience, ensuring sustained, high-quality development.

Event venue

This luncheon meeting further standardized the firm’s management system for public case‑source operations, clarified the management functions of the Market Development Center and the business‑sharing mechanism, and effectively aligned the entire firm’s understanding of its work. Looking ahead, Zhiheng Longhua Law Firm will continue to refine its market management system, strengthen team collaboration, and standardize business processes, leveraging standardized management to drive the steady growth of both the firm’s brand and its practice.

We look forward to more young lawyers who are passionate about pursuing public-interest cases joining Zhiheng Longhua Branch, so that we can grow together.

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