Zhiheng News | Under the initiative of the "Belt and Road Initiative", the Chengdu-Chongqing Legal and Commercial Integration and Cultural Tourism Industry Legal Practice Forum was successfully held

On September 11, 2026, in order to accurately respond to the construction needs of the Chengdu-Chongqing Shuangcheng Economic Circle under the "Belt and Road Initiative" and deepen the integration and mutual promotion of foreign-related legal practice and the development of the cultural and tourism industry, organized by Guangdong Zhiheng (Chengdu) Law Firm (hereinafter referred to as "Zhiheng Chengdu") and Guangdong Zhiheng (Chongqing) Law Firm (hereinafter referred to as "Zhiheng Chongqing"), Zhiheng Chengdu "Belt and Road Initiative" Legal Center and Zhiheng Chongqing Cultural and Tourism Legal Service Center co-organized the "Belt and Road Initiative" Chengdu Legal Integration and Cultural and Tourism Industry Legal Practice Forum was successfully held in Zhiheng Chengdu Yutang Hall.

host

Meeting Host

Zhiheng Chengdu full-time lawyer, lawyer Deng Shuwen

Leader's speech

Leader Speech 

At the beginning of the event, lawyer Tang Jing, deputy director of Zhiheng National Management Committee and director of Zhiheng Chengdu Management Committee, delivered a speech. She said that Chengdu and Chongqing, as important node cities for the construction of the "Belt and Road Initiative" and the development of the Yangtze River Economic Belt, are facing new opportunities and higher requirements for the coordinated development of French-business integration and cultural tourism industry.

She stressed that Zhiheng Chengdu and Zhiheng Chongqing, as one of the legal service forces in the two cities of Chengdu and Chongqing, have a great mission and responsibility. In the future, Zhiheng Chengdu and Zhiheng Chongqing will continue to give full play to the advantages of the linkage between the two cities, deepen the cross-regional cooperation mechanism, build a professional exchange platform, strive to break down regional barriers, promote the efficient docking of high-quality foreign-related legal resources with the needs of the cultural and tourism industry, and contribute a solid force to the high-quality construction of the integration of law and business and the legal service ecology of the cultural and tourism industry in Chengdu and Chongqing.

Opening Share

Opening Sharing 

Then, Director Wang Yazhe, the founder of Zhexiang, brought"New Changes and Opportunities in the Lawyer Industry"Combining the current macro trends and micro practices in the legal services market, he deeply analyzed the structural changes that the legal industry is experiencing, pointing out that the switch of economic engines, the shift of policy orientation, the restructuring of industry ecology and the acceleration of technological disruption are driving the industry into the "second half", and going overseas, compliance, new media, AI, etc. have become key variables.

He combined the actual cases of several law firms to suggest that lawyers actively find their own core competencies, form differentiated advantages, actively embrace new media and productization, and find new profit margins in the organizational division of labor and digitalization, providing forward-looking thinking and inspiration for colleagues to identify their positions and seize opportunities in the changing situation.

Appointment ceremony

Appointment Ceremony 

Before the official start of the topic sharing, the forum held an appointment ceremony for Zhiheng Chengdu "Belt and Road Initiative" Legal Center. Lawyer Zhang Li was appointed as the Secretary General of Zhiheng Chengdu "Belt and Road Initiative" Legal Center, and Mr. Zhang Jun was appointed as the "Belt and Road Initiative" Legal Center Consultant. Lawyer Zhang Lin, Director of Zhiheng Chengdu Supervisory Board and Director of "Belt and Road Initiative" Legal Center, presented the letter of appointment on the spot.

This appointment has further enriched the talent team of the "Belt and Road Initiative" legal center, marking a solid step in the construction of Zhiheng Chengdu's platform in the field of foreign-related legal services. In the future, the center will use this as a new starting point to continue to deepen foreign-related legal services and provide more professional and efficient legal support for Chengdu-Chongqing enterprises to "go global".

theme sharing

Theme Sharing 

In the subsequent theme sharing session, the four guests presented a diverse practical picture of legal services from different perspectives.

Zhang Lin, Director of Zhiheng Chengdu Supervisory Board and Director of the "Belt and Road Initiative" Legal CenterThe New Ecological Construction of Foreign-related Legal Services in Laos and PakistanHe shared the topic. He introduced the development achievements and service layout of Zhiheng Chengdu "Belt and Road Initiative" Legal Center since its establishment, combined with the investment environment and legal practice of Laos and Pakistan, and demonstrated the center's practical capabilities in the field of cross-border dispute resolution and investment protection around key tracks such as mining, real estate, agriculture, new energy, and cross-border logistics.

At present, the center has signed cooperation agreements with a number of institutions and enterprises, and reached an intention to jointly build a "Belt and Road Initiative" legal research think tank with the Lao University of Political Science and Law, and continues to provide one-stop French-business integration services for Chinese enterprises to invest abroad, including policy docking, transaction landing and dispute resolution.

Li Yingde, Secretary of Zhiheng Chongqing Party Branch and Director of Cultural Tourism Legal Service CenterHow IP Becomes a Real Asset: Building an Intellectual Property Legal Service System in the Construction of Bashu Cultural and Tourism CorridorHe introduced the national strategic positioning and resource endowment of the construction of the Bashu Cultural Tourism Corridor, and combined with the typical cases of Pixian Douban and Rongchang Tao, he analyzed the core pain points such as the difficulty of defining the ownership and the superficiality of the development of the cultural tourism IP around the asset-based path of concept-based, propaganda-based and complete IP.

He proposed to build a cultural tourism IP legal service system from the three dimensions of behavior, transaction and organization, taking professionalism, service and trust as the practice path, and continuously providing full-cycle legal support for the confirmation, authorization, rights protection and transaction circulation of Bashu cultural tourism IP.

This forum specially invited Ms. Lai Xin, Deputy Director of marketing activities of HKTDC Chengdu Office, to visit the scene and bring the theme sharing -"Lending Hong Kong to Go Overseas, Linking the World - Hong Kong Professional Services Helps Enterprises Internationalize and Brand Go Overseas"She introduced the development achievements and global service layout of the HKTDC since its establishment, combined with Hong Kong's positioning and advantages under the "15th Five-Year Plan", focusing on key areas such as finance, law, accounting, taxation, intellectual property, and brand promotion, demonstrating Hong Kong's role as a platform in helping mainland enterprises "go global" and internationalize their brands.

At present, the TDC has provided multi-disciplinary support for mainland enterprises to expand into the global market through its global office network and professional services such as "Going Global", and through flagship activities such as the Business of Intellectual Property Asia Forum (BIP), combined with cases of national IP going overseas such as Qiang Embroidery, to provide practical paths and docking support for the international layout of enterprises.

From a practical perspective, lawyer Li Nian, deputy director of Zhiheng Chongqing Cultural Tourism Legal Service Center, sharedWhere does the legal service business of cultural tourism come from?She combined the current cultural tourism industry market scale continues to rise, policy dividends accelerated release of the macro background, pointed out that cultural tourism legal services are ushering in an important opportunity from the edge of the business to a high-value track.

Focusing on core scenarios such as investment due diligence, workout, compliance operation, and dispute resolution, she systematically analyzed the full-cycle legal needs of cultural and tourism projects from investment project approval, operation escort to reorganization and exit, and proposed to "respond to requirements, answer first, and grow together" three levels to promote service advancement. Through lightweight, mid-range, and high-end three-level product matrices, we accurately match customer needs to provide cultural and tourism enterprises with full-process legal escort services embedded in industrial logic.

Round table communication

Round Table Communication

Photo: Lawyer Lin Xingchen, Executive Director of Sichuan Sishu Law Firm (left), and Mr. Guo Daorong, a famous cultural tourism expert of Chongqing Cultural Tourism Development Research Association (right)

Photo: Lawyer Jing Mi (left), Director of the Construction Engineering and Real Estate Committee of the Mianyang Lawyers Association, and Lawyer Zhao Jun, Partner Equity of Zhiheng Chongqing (right)

Picture: The host of the round table

Member of Zhiheng Management Committee, Deputy Director of the "Belt and Road Initiative" Legal Center

In the round table exchange session, Sun Jiuhua, deputy director of Zhiheng Chengdu "Belt and Road Initiative" Legal Center, presided over the meeting with lawyer Lin Xingchen, executive director of Sichuan Sishu Law Firm, Mr. Guo Daorong, a famous cultural tourism expert of Chongqing Cultural Tourism Development Research Association, lawyer Jing Mi, director of the Construction Engineering and Real Estate Special Committee of Mianyang Bar Association, and lawyer Zhao Jun, a partner interest of Zhiheng Chongqing, on the same stage, and launched an in-depth dialogue on the practical confusion and business breakthroughs of cultural tourism legal services.

The guests shared their observations and reflections from different perspectives, combining their respective fields of experience. The atmosphere was warm and the exchanges were full, providing diverse practical references for the participating colleagues.

Free communication

Free Communication

During the interactive exchange session, the guests and participating lawyers had in-depth face-to-face communication on topics such as practical confusion of cultural tourism legal services, cross-regional business collaboration, and docking of foreign-related resources. The on-site interaction was frequent and the atmosphere was harmonious, and many guests collided with sparks of cooperation during the exchange, laying a good foundation for subsequent cross-regional and cross-field collaborative development.

So far, this forum has been successfully held. This forum is not only a collision of professional wisdom, but also a vivid practice of legal personnel from Chengdu and Chongqing to join hands to escort the cultural tourism industry and help enterprises go overseas. Zhiheng Chengdu will continue to be based on professionalism, take collaboration as a bridge, and rely on the platform advantages of the "Belt and Road Initiative" legal center to gather professional forces from Chengdu and Chongqing to move forward side by side in the vast world of foreign-related rule of law, and contribute Zhiheng's strength to the continuous optimization of the regional legal service ecosystem.

Attending the meeting

ZHIHENG