Drawing on her dual expertise in brand management and legal practice, Attorney Kou Xijing has established a distinctive competitive edge in the field of civil and commercial legal services. She has worked in the industry for many years, specializing in the resolution of civil and commercial disputes and risk prevention and control. Her extensive experience in brand management has honed her keen business acumen and ability to anticipate risks across the board, enabling her to identify potential legal risks from a long-term strategic perspective. Meanwhile, her solid legal foundation allows her to meticulously analyze cases and design robust, compliant solutions, seamlessly integrating a business-oriented mindset with rigorous legal thinking. In her practice, whether handling non-litigation matters such as corporate contract review and employment compliance or litigation cases involving breach of contract and divorce-related property division, she consistently leverages her brand-management expertise to design tailored solutions that are both practical and forward-looking. Since beginning her practice, she has adhered to the principle of “clear structuring and pragmatic resolution.” Relying on well-organized analysis and highly effective implementation strategies, she precisely addresses clients’ needs, successfully helping numerous enterprises and individuals resolve disputes and mitigate risks, thereby earning widespread recognition and trust.

2020-04-01 - 2021-05-31 Assistant to the Chairman of Ximu (Shanghai) Exhibition Co., Ltd.

2021-06-01 - 2023-06-30 New Media Operations and Assistant General Manager of Sichuan New Turtle Technology Co., Ltd.

Chengdu University

With the dual background of brand operation and legal practice, Kou Xijing has built a unique competitiveness in the field of civil and commercial legal services. She has been deeply involved in the industry for many years, focusing on civil and commercial dispute resolution and risk prevention and control. Experience in the field of brand operation has given her keen business insight and global risk prediction ability, and can identify potential legal risks from a long-term development perspective. Solid legal skills support her to sort out cases with rigorous logic, build standardized solutions, and realize the deep integration of "commercial perspective" and "legal thinking. In the service, whether it is non-litigation matters such as enterprise contract review, employment compliance, or litigation cases such as contract breach and divorce property division, she can combine brand operation experience to customize practical and forward-looking solutions. Since her practice, she has taken "clear combing and pragmatic solution" as the principle, relied on clear analysis and efficient landing strategy, accurately responded to customer needs, successfully resolved disputes and avoided risks for many enterprises and individuals, and won wide recognition and trust.