Lawyers

Biography

Fu Wenhao, practicing in Zhiheng (Beijing) Law Firm, has been deeply involved in the field of trademarks and intellectual property for more than 15 years. The business covers trademark rejection review, objection, invalidation, infringement rights protection and trademark law system research, has long provided cross-border trademark confirmation and layout services for Chinese and Japanese enterprises, and has opened lectures on Chinese trademark approximation judgment, law reform and rights protection practice for Japanese experts and transnational legal affairs. Operate the "Haosi Xingzhi Production HAOIP" public number, and continue to produce trademark practices and typical case studies. Practice style conclusion first, facts speak, used to make independent judgment from the first-hand judgment and laws and regulations, good at dismantling complex trademark disputes into a clear, landing path.

Experience

2011-03-18 - 2024-11-28 From 2003 to 2011, he studied in Japan. After graduating from Japan's Fashuo, he returned to work in trademark-related fields.

Yinlong Intellectual Property Group serves as: Trademark Department 2, trademark Japanese market leader, and full-time lawyer.

Responsible for the work: management of the trademark 2 department, the development and maintenance of the trademark market in Japan, the group's trademark-related cases agent.

For many years for the world's top 500 enterprises and large state-owned enterprises to provide trademark professional services.

2024-11-29 - 2026-05-10 Huajin Intellectual Property Group serves as: Minister of Import Trademark Department, Head of Japanese Market and Full-time Lawyer.

Responsible for work: management of import (external and internal cases) trademark department, Japanese market (including patent, trademark, rights protection, litigation), trademark related litigation cases agent.

Education

2005-04-01 - 2009-03-31 Japan's Emperor Tsukuyama University, graduated from law and political science (Bachelor of Laws), ranked among the top 10 in the whole grade group during the school, and the top 10% of the international students in the school, won the school scholarship, Japan Ministry of Education, Culture, Science and Technology Scholarship.

2009-04-01-2011-03-31, University College of Osaka University, Japan, graduated from the Department of Law and Political Science, majoring in intellectual property (Master of Laws), graduation thesis "Comparison of Well-known Trademark Systems between China and Japan", and won the scholarship of the Ministry of Education, Culture, Science and Technology of Japan during the school.

Affiliations

Beijing Lawyers Association Foreign Lawyers Talent Pool Lawyer (2025)

China Trademark Association Trademark Talent Pool Level I (2023)

Beijing Haidian District Lawyer Public Welfare Legal Service Workstation Public Welfare Lawyer (2025-2026)

Zhiheng Beijing "the belt and road initiative" Foreign Professional Legal Affairs Department Deputy Director

Honors

Lawyer in the Beijing Lawyers Association’s Roster of International Legal Professionals (2025)

Class I of the Trademark Talent Pool of the China Trademark Association (2023)

Public Interest Lawyer at the Public Legal Service Workstation of Haidian District, Beijing (2025–2026)

Deputy Director of the Beijing Branch’s “Belt and Road” International Legal Affairs Department at Zhiheng Law Firm

Representative matters

(1) National Intellectual Property Administration (examination cases)

In March 2023, the State Intellectual Property Office No. 560570 patent invalidation right declaration review case, the result: winning, successfully realized the maintenance of patent registration, for customers to keep the domestic market;

In May 2023, the State Intellectual Property Office Shang Ping Zi [2023] No. 139232 Trademark Invalidation Review Case, the result: winning, successfully helping customers to regain the registered trademark, clearing the way for customers to enter the Chinese market;

In June 2023, the State Intellectual Property Office Shang Ping Zi [2023] No. 166879 Trademark Invalidation Review Case, the result: winning, successfully invalidating the registered trademark of the other party, clearing the obstacles for the customer's civil rights protection.

(2) Beijing Intellectual Property Court (1, 2 cases)

In April 2022, the Beijing Intellectual Property Court (2021) Beijing 73 Administrative Litigation No. 18904, the result: won the case, successfully negotiated the trademark transfer with the cited trademark owner, and helped the customer obtain the trademark right during the first trial;

In September 2022, Beijing Intellectual Property Court (2022) Beijing No. 73 Administrative Litigation No. 1097 at the beginning of the court. As a result, the court won the case, successfully helped the customer to regain the registered trademark and provided support for the customer to continue to carry out business;

In September 2022, Beijing Intellectual Property Court (2022) Administrative Litigation No. 11329 at the beginning of Beijing 73. As a result, the case was successful. The case broke through the approximate examination standard of Japanese trademarks by the State Intellectual Property Office. At the same time, national knowledge

After the property right office appealed against the judgment of the first instance, it successfully helped the customer obtain the result of maintaining the original judgment, successfully obtained the trademark right for the customer, and laid a solid foundation for it to enter the Chinese market.

(3) Beijing Higher People's Court (second trial, retrial case)

In August 2022, the Beijing Higher People's Court (2022) Beijing Bank Final 3560 Administrative Litigation, the result: won the case, successfully revoked the cited trademark, for customers to obtain trademark rights to clear the way.

In March 2023, Beijing Higher People's Court (2023) Beijing Bank Final No. 1545 Administrative Litigation, the result: won the case, successfully revoked the cited trademark, and cleared the way for customers to obtain trademark rights.

In March 2024, the Beijing Higher People's Court (2023) filed a 2178 administrative lawsuit. The result: won the lawsuit, ruled to reject the retrial application of the State Intellectual Property Office, and preserved the winning result for the customer.

Hold a lecture:

In October 2013, Sanhao Foreign Chartered Office "Introduction to the Reform of China's Trademark Law";

November 2016, Osaka University of Technology, "The Basis and Latest Information of China's Appearance and Trademark System";

In October 2018, the Japan Trademark Association, "Points of Attention and Corresponding Methods for Revocation Review in China, and Differences in Review Standards and Practice for Trademark Approximation Judgments";

In September 2021, the third Sino-Japanese Trademark System Seminar "Analysis of China's Reasons for Rejection and Tips for Avoiding and Overcoming Reasons for Rejection";

In December 2024, the Kanto Society of the Japanese Defendant Association "Looking at the Recent Trends of China's Trademark Law from 60 Cases":

In September 2025, the Beijing Municipal Bureau of Commerce hosted the "Brand Protection under the Global Layout-One Path Selection, Resource Allocation and Case Analysis";

In October 2025, the Kanto Society of the Japanese Defendant Association "China's Trademark Withdrawal System and Points for Attention in Preparation and Submission of Use Evidence";

In September 2026, the Kanto Association of Japanese Defencers "Approximate Criteria for Judging Chinese Trademarks-Why Are They Stricter Than Japan)" and so on.

Publications

  • [Domestic Published Articles]
  • In January 2013, "China Trademark" was P15-20.
  • [Internationally Published Article]
  • November 2018, "Summary of Hong Kong Trademark Application System" in the Intellectual Property Information Database of Emerging Countries and Other Countries "
  • September 2019, "Emerging Countries and Other Intellectual Property Information Database" "The Development Trend of China's Well-known Trademarks"
  • January 2020, "Emerging Countries and Other Intellectual Property Information Database" "Methods for Determining Designated Goods and Services in Trademark Applications in China"
  • October 2020, "Emerging Countries and Other Intellectual Property Information Database" "Notes on Trademark Application Procedures in China"
  • In December 2020, LES Japan news "Comparison of China's Cross-border EC Bonded Zone Model and Direct Delivery Model" was P37-44
  • October 2021, "Analysis of China's Trademark Infringement Judgment Standards" in the Intellectual Property Information Database of Emerging Countries and Other Countries "
  • November 2021, "Emerging Countries and Other Intellectual Property Information Database" "Amendments to the Hong Kong Trade Marks Ordinance"
  • In December 2021, the Intellectual Property Information Database of Emerging Countries and Other Countries "Measures for the Adjustment of China's Trademark Charge Standards and the Management of Documents Related to Trademark Applications"
  • December 2021, "Emerging Countries and Other Intellectual Property Information Databases" "Announcement on the Disclosure of Trademark Opposition Decisions on the Internet"
  • In March 2023, LES Japan news P43-56 "Chinese Considerations on Trademark Reverse Confusion: Centered on Cases
  • In September 2023, the Intellectual Property Information Database of Emerging Countries and Other Countries "Provisions on the Measures for Early Examination of Trademark Applications in China and the Relevant Procedures for Early Examination after Trademark Confirmation"
  • September 2023, "Intellectual Property Information Database of Emerging Countries and Other Countries" "Conflict between Trademark Application in China and Prior Rights of Others (Part II)"
  • September 2023, "Intellectual Property Information Database of Emerging Countries and Other Countries" "About Trademark Registration with Chinese Geographical Names"
  • In October 2023, the "Intellectual Property Information Database of Emerging Countries and Other Countries" "Regarding the conflict between the submission of trademark applications in China and the prior rights of others (part one)"
  • October 2023, "China's Class 35 Trademark Application Guide and Description of Retail and Wholesale Related Services" in the Intellectual Property Information Database of Emerging Countries and Other Countries "
  • In November 2023, the "Intellectual Property Information Database of Emerging Countries and Other Countries" "Interpretation on the Understanding and Application of Trademark Infringement Judgment Standards in China (Part One)"
  • November 2023, "Intellectual Property Information Database of Emerging Countries and Other Countries" "Interpretation on the Understanding and Application of Trademark Infringement Judgment Standards in China (Part II)"
  • January 2024, "Emerging Countries and Other Intellectual Property Information Database" "About China's Class 35 Trademark Application Guide and Retail or Wholesale Business", etc.

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